CONFIDENCE IS CRITICAL TO CITY IT APPLICATIONS

The new visual identity for Logical Networks was created primarily to provide a feeling of confidence to customers in charge of super critical IT infrastructure programmes in financial institutions.

To overcome the objections of IT Directors to using smaller, ‘less established’ providers was essential in breaking into this lucrative London market. A powerful, consistent and highly focused communications programme, over several years, provided the support the key account sales teams needed to beat their ‘larger’ rivals.

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