Users of leading-edge scientific equipment in the food, pharmaceutical and petrochemical industries require suppliers who deliver quality without compromise.
We helped Perkin-Elmer to visibly validate their commitment to excellence through a new 'Spectrum Assured' quality mark. We chose to use red, green and blue (the colours that make up pure white light) to complement the “Spectrum” product range and the laser light technology it utilises. This strong sense of colour
influenced the photographic styling and even led to a revised naming strategy for new products in the range.
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