The manufacturer of modems and access devices, Specialix wanted to differentiate itself from its competition and create a more exciting image for its 'low end' range of products. This was a re-branding exercise which saw the company's product portfolio positioned under the new name, Xstream. A variety of newly-designed support collated was also produced for Specialix distributors across Europe, including direct mail pieces, brochures, data sheets and case studies. The success of the re-branding was recognised with the introduction of further products into the range.
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